It seems like we have a national day for just about everything. We have Motivation and Inspiration Day, Root Canal Appreciation Day, and even Dictionary Day. According to Salt Lake City-based Olympic Eyewear, wholesalers and retailers of sunglasses celebrate National Sunglasses Day every June. This year (2017) the day was celebrated on June 27.
What is National Sunglasses Day? It is a special day of awareness and celebration brought to you by the good people at the Vision Council. The Vision Council is a nonprofit trade association for manufacturers and distributors of sunglasses. The Council is based in Alexandria, Virginia.
National Sunglasses Day is an opportunity for people in the industry to help raise awareness of the need to wear sunglasses. In addition, the day is an opportunity to educate the public about how sunglasses are rated for UV protection. The Vision Council and its members hope that ongoing observance of the national day will continue to be effective as an educational tool.
What Happens on the Day
Like most of the other national days we observe in the States, National Sunglasses Day involves a lengthy list of educational and promotional events. For the 2017 day, the Vision Council encouraged people to promote wearing sunglasses by taking selfies and leaving social media impressions. According to the council’s official National Sunglasses Day website, more than 836 million impressions were created this year. The day was a trending topic on social media.
National Sunglasses Day was also promoted:
- On Television – The television industry got on board by featuring National Sunglasses Day on shows like The Tonight Show, TODAY with Kathie Lee & Hoda, The Daily Buzz, and Let’s Talk America.
- Online – There was no shortage of online coverage, either. Websites run by organizations like Family Circle, People, and Yahoo! did their part to bring attention to the need for sunglasses.
- Social Media – In addition to all the consumer impressions, a number of celebrities and websites got in on the act. Posts were offered by individuals like Audrina Patridge and Christie Brinkley, professional sports teams like the Cleveland Cavaliers and New England Patriots, and even posts from several magazines including Elle and Women’s Health.
The Vision Council says that raising awareness is the primary impetus behind National Sunglasses Day. They claim that while 75% of Americans are concerned about harmful UV rays, only 31% make a point of wearing sunglasses whenever they go outdoors. The Council and its members believe we can do better.
Already Planning for 2018
The Vision Council barely completed the 2017 National Sunglasses Day before beginning preparations for 2018. They are so serious about this that their website even offers a countdown. At the time of this writing, the 2018 National Sunglasses Day as but 49 weeks, 1 day, and 13 hours away.
Wholesalers and retailers can get involved by visiting the National Sunglasses Day website and downloading the official materials, which include marketing collateral for increasing sales. The Vision Council is more than happy to answer any questions that might come up.
Between now and then, they advocate educating consumers about the need to practice sun safety by wearing sunglasses with an appropriate UV rating. Sunglasses should be worn whenever one goes outside, but especially on the brightest of sunny days. If consumers can get into the habit of putting on their sunglasses every day they are outdoors during the summer, they will be more likely to carry the habit through the fall, winter, and spring – right up to the 2018 National Sunglasses Day.